Strategic branding & websites engineered for high conversions.
For businesses who have outgrown their current visuals and are looking to align their brand and website into one strategic foundation for growth.
Selected work
Explore the most recent brand & website projects.
👋🏻 Hi, I'm Fiona
Freelance Graphic Designer & Brand Specialist
After years of helping businesses refine their branding, I've learned one thing… Growth stalls when a company's visual identity no longer matches the quality of its work. I help bridge that gap through strategic branding & design so you can continue acquiring more customers and growing years on out.
Hours spent designing brands, websites & visual systems since 2018.
Projects designed, developed & delivered for growing businesses since 2018.
Industries supported through strategic branding and website design.
Of clients have returned for additional branding & design projects.
Testimonials
Explore my latest client success story.
“Working with Fiona on The Halo Collection website was an absolute pleasure. She is professional, highly dedicated, and incredibly responsive. She works hard, pays attention to detail, and genuinely cares about delivering a result that reflects your vision.”
Other client stories
Services
Strategic design that helps businesses convert visitors into customers.
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Brand Identity
A complete visual system that makes your business clear, consistent and easy to recognise.
Website Design
A purposeful website designed around your audience, content and the action you want visitors to take.
Web Development
Your approved design turned into a responsive website tested and ready to launch.
Brand Refresh
A thoughtful update that makes your existing brand clearer, more current and more consistent.
A clear identity. Built to grow.
Choose the level that fits. from a professional logo to a complete system for how your brand looks and speaks.
Logo Foundation
A professional logo and the essentials you need to launch with confidence.
Core Brand Identity
A complete visual identity that keeps every touchpoint consistent and unmistakably yours.
Everything in Logo Foundation, plus:
Logo Foundation
A complete system for how your brand looks, speaks and shows up as your business grows.
Everything in Core Brand Identity, plus:
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One logo. Ready for everywhere. I turn your ideas into a distinctive mark that works across web and print, giving people something clear to recognise and remember.
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Everything, ready to use. Your approved logos, colours and fonts are organised in one clear brand sheet. Every file is supplied in the right format for web and print.
A look that holds together. Your logo expands into a flexible visual system of imagery, graphics, icons and patterns. Every touchpoint feels consistent, professional and unmistakably yours.
Clear rules. Consistent results. Your 10–15-page brand guide shows you (and anyone working with your business) how to use every element with confidence.
Strategy behind every choice. Positioning, messaging and voice give your visual identity a clear purpose, making it easier to explain what makes your business different.
Built for what comes next. Your identity, strategy and messaging come together in one practical 20–25-page guide. Marketing, sales and creative partners can use it to keep the brand clear as your business grows.
Click to view the example brand guide
See it before it’s built.
Strategy, structure and responsive page designs in Figma, ready to review, approve and hand over for development.
Landing Page Website Design
A focused page for launching an offer, service or campaign and guiding visitors towards one clear action.
Multi-Page Website design
A complete website for growing businesses that need more space to explain, build trust and turn interest into enquiries.
Complex CMS Website Design
A scalable website design for businesses with growing content, from articles and resources to services, listings or case studies.
The journey comes first. Before visual design begins, I map how visitors will move through your website, from their first impression to the action you want them to take.
Made for your brand. Your colours, typography, imagery and visual style come together in a custom digital experience that feels unmistakably yours.
HEX - #FFFFFF
RGB - 255 · 255 · 255
CMYK - 0 · 0 · 0 · 0
HSB - 0° · 0% · 100%
HEX - #F1F0EC
RGB - 241 · 240 · 236
CMYK - 7 · 5 · 8 · 0
HSB - 46° · 1% · 94%
HEX - #9CA894
RGB - 156 · 168 · 148
CMYK - 43 · 24 · 42 · 6
HSB - 94° · 11% · 65%
HEX - #303030
RGB - 48 · 48 · 48
CMYK - 70 · 60 · 56 · 67
HSB - 0° · 0% · 18%
Made for every screen. Desktop, tablet and mobile layouts keep the experience clear, usable and consistent wherever people find you.
See how it works. Review every page, leave comments and test the journey in a clickable Figma prototype before development begins.
Ready to build. At the end, every page, component and responsive layout is organised in Figma, ready for you or your developer to build.
Built in Webflow.
Your approved design, built into a responsive Webflow website with technical SEO, performance testing and launch support.
Choose the build that fits, from one focused landing page to a flexible CMS website.
Landing Page Development
A focused Webflow page built to showcase one offer and guide visitors towards one clear action.
Multi-Page Website Development
A complete Webflow website for businesses that need more room to explain their value, build trust and generate enquiries.
Complex CMS Website Development
A flexible Webflow website for regularly updated content such as projects, case studies, articles or resources.
From design to working website. Your approved Figma layouts are recreated in Webflow with the intended typography, spacing and visual hierarchy intact. Reusable components and shared styles keep every page consistent and easier to update.
Built for every screen. Desktop, tablet and mobile layouts keep your content clear, accessible and easy to navigate at every size.
Update it without rebuilding it. Where needed, Webflow CMS lets you add projects, case studies, articles and other repeatable content from one simple editing system.
Motion with a purpose. Subtle interactions guide attention, add polish and make the website feel responsive without getting in the way.
Built for speed and search. Performance is tested and essential technical SEO settings are configured before launch, helping visitors browse smoothly and search engines understand your pages.
Checked before launch. Forms, links, responsive layouts and core interactions are tested across common screen sizes and modern browsers. Once approved, I’ll help connect your domain, configure the final settings and take the website live.
Manage it with confidence. You’ll receive a clear Webflow handover, with CMS training where relevant, so you know how to make routine updates after launch.
A clearer brand for what’s next.
Evolve your identity without losing what people already recognise.
Brand refresh
Keep what works. Refine what no longer fits. Create a consistent identity that reflects where your business is going.
Your scope, timeline and fixed fee are agreed before work begins.
Keep what works. Improve what doesn’t. Your business has evolved. Your brand should feel like it.
I preserve the recognition you’ve earned while making your identity clearer, more consistent and more relevant.
Start with the right decisions. Every refresh begins with a focused review of your brand, audience and business direction.
Together, we decide what stays, what evolves and what needs to change.
One brand. Every touchpoint. Your logo, colours, typography, imagery and supporting elements are designed as one connected system; ready for web, social, presentations, marketing and print.
No disconnected assets. No guesswork. Just a practical identity your business can use with confidence.
Simple guidance. Consistent results. Clear guidelines show you, your team and future collaborators how to use every part of the refreshed identity.
Everything stays consistent, whoever is working with your brand.
Built for today. Ready for tomorrow. You leave with an evolved identity that reflects where your business is now; and gives you room to grow.
Ready to move your
brand forward?
Tell me what has changed and where your current identity is holding you back. I’ll recommend the right scope
and send a clear proposal.
Approach
A clear, strategy-led approach from first idea to final launch.
Discover
Every project begins with in-depth research into your industry, competitors, and target audience, creating a clear path that ensures your new branding stands out.
Conceptualise
The chosen direction is developed into a cohesive brand or responsive website system, refined through feedback and prepared for real-world use.
Design
The chosen direction is developed into a cohesive brand or responsive website system, refined through feedback and prepared for real-world use.
Launch
Final assets are prepared, the website is tested across devices, and everything is handed over with the guidance and support needed for a confident launch.
Build something that opens doors.
Tell me where your business is today, where you'd like it to be, and let's explore what's possible together.
